Selected work

Case studies &
portfolio.

A selection of projects across destination development, brand strategy, and marketing — from the ground up.

Case Studies
JayWay Travel — Opening Latin America

Destination Development · Market Entry

JayWay Travel: Opening Latin America

Building a new market from scratch — 6 weeks on the ground across 9 regions of Peru, from zero to a fully launched destination serving US travelers.

ClientJayWay Travel
RoleDestination Development Manager
Year2024–2025

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Portfolio

Coming soon

Brand & creative work

A selection of brand identity, advertising, and digital projects — currently in preparation.